Today, we would like to share the reason behind our brand. Beyond our brief ‘About Us’ section and our blog post where we discuss timeless fashion, we decided to share our WHY, one of the main driving forces behind the launch of our brand. If you are like us and prefer to prioritise on understanding people’s “why” before their “what" then read on!
A key driving force behind the creation of Clothe was a deep concern about the injustices happening around the world and a desire to distance ourselves from practices that support or perpetuate them. We strongly believed it was time for the community to come together and offer more options for ethical, sustainable clothing—designs that are not only high-quality but also suitable for everyday wear. While many of us in this field (new and tenured) and other business sectors share similar intentions, we pray for our success as well as theirs.
Now let's go and smash it! :)